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By K Futur TREИDNSETTERSNike and The LEGO Group are taking their collaboration to the next level with a new multi-year partnership aimed at sparking creativity and encouraging active play in children worldwide. This exciting expansion blends LEGO’s boundless imagination with Nike’s iconic sporting heritage, delivering an inspiring mix of products, content and experiences for the next generation.
Bringing Sport and Imagination Together
The expanded partnership will introduce an exclusive collection of Nike kids’ footwear and apparel paired with specially themed LEGO sets, set to launch this summer. The mission is clear: to inspire children to explore, create and stay active – nurturing both their physical and creative development through the power of sport and play.
Immersive Experiences with Global Reach
In addition to new products, Nike and LEGO will collaborate on immersive experiences and uplifting digital content that celebrates the joy of movement and imagination. This global initiative will connect with children in cities across the world as well as on interactive online platforms.
Leading the campaign is three-time WNBA Most Valuable Player A’ja Wilson, who will serve as the inaugural athlete ambassador. Her energy and influence will help engage young audiences and promote the value of play in everyday life.
Creative Products with a Sporting Twist
The first release in the new line is the Nike Dunk x LEGO Set – a 1,180-piece build designed for ages 10 and above. Rooted in sport, culture and fun, it marks a bold start to this new chapter.
Other standout creations include the Nike Dunk Trickshot set, which features a red and white low-top sneaker that transforms into a launchpad for a LEGO figure to dunk into a mini basketball hoop, and the Slam Dunk set, depicting a thrilling full-court scene complete with a mid-air player, scoreboard and cheering crowd.
A Shared Mission to Inspire and Empower
Nike and LEGO share a belief in the transformative power of play, recognising its role in building children’s confidence, creativity and overall well-being. By uniting Nike’s “Just Do It” spirit with LEGO’s world of imagination, this partnership aims to empower kids everywhere to embrace active lifestyles, unleash their creativity and discover their full potential.
This is more than a collaboration – it is a celebration of play, passion and possibility, designed to inspire children across the globe to dream, move and create.
