Evolution Takes Centuries – We Don’t Have That Kind of Patience

The Future of Smart Eyewear Has Arrived with Oakley and Meta’s AI-Powered Sunglasses

For those who believe evolution is slow, Oakley and Meta have one thing to say: we’ve just skipped ahead a few millennia. Enter the Oakley Meta HSTN—a revolutionary blend of high-performance eyewear and cutting-edge artificial intelligence, built not just to keep up with you, but to think with you.

In an era where wearable technology is becoming more integrated, smarter, and sleeker, the collaboration between Meta and Oakley has pushed the boundaries of what’s possible. Whether you’re checking wind speed on the golf course, filming your paragliding session above the ocean, or selecting the perfect playlist for your mountain run, these AI performance glasses do it all—just by asking.

The Next Chapter in Wearable Technology

Oakley has been pushing boundaries for 50 years, and this launch marks a defining moment in both sport and technology. As Caio Amato, Global President of Oakley, put it:
“Together with Meta we are setting new bounds of reality—It is not only about pushing forward performance, but also about amplifying human potential as never before.”

The Oakley Meta glasses are not just another piece of wearable tech. They are the beginning of a new age for athletes, adventurers, creators, and everyday wearers who demand more from their gear.

Design Meets Intelligence

At first glance, you’ll recognise the signature Oakley design DNA. Sleek, aerodynamic, and unapologetically refined, the Oakley Meta HSTN fits as comfortably into a skatepark or gym as it does at 10,000 feet above the sea.

But this isn’t just about aesthetics. This is about performance intelligence—a concept Oakley and Meta are re-defining. Inside these stylish frames lies Meta’s advanced artificial intelligence, ready to turn every moment into a smart, hands-free experience. Simply say “Hey Meta,” and your glasses become your co-pilot.

Ask Anything. Literally.

Want to check the wind speed before teeing off?
“Hey Meta, how strong is the wind today?”

Filming your next viral trick while riding?
“Hey Meta, take a video.”

Need a playlist that matches your cycling cadence or running pace?
“Hey Meta, play my hill climb playlist.”

This is more than voice command—it’s contextual, real-time artificial intelligence, designed to support high-performance activity on the move.

Performance AI Sunglasses – What’s Inside?

Here’s where the Oakley Meta HSTN truly sets itself apart from anything that’s come before:

More Battery Stamina

With up to eight hours of typical use and 19 hours on standby, these glasses are built for endurance. Need a quick recharge? You’ll get to 50% in just 20 minutes. And with a charging case that delivers up to 48 hours of power on the go, you’re always ready for your next session.

Higher Resolution Camera

Capture and share your achievements in ultra-crisp detail with a 3K Ultra HD camera. Whether it’s a golf swing, a mountain trail, or a surf break, these glasses let you document it all—hands-free.

Meta AI Built In

Meta AI turns the Oakley Meta HSTNs into a powerful assistant. Ask questions, get environmental updates, film your progress or share your story in real time. From casual adventurers to elite athletes, everyone benefits from on-demand information and recording without touching a thing.

PRIZM Lens Technology

The Oakley PRIZM lens system is a game-changer. These lenses enhance contrast and clarity by manipulating light at a molecular level. The result? Vivid colours, sharper detail, and enhanced vision across various lighting conditions. Whether you’re navigating urban terrain or scanning a backcountry trail, PRIZM helps you see what others can’t.

Global Reach, Local Focus

The Oakley Meta HSTN will be available for preorder from 11 July at $499 USD, with the rest of the collection starting at $399 USD. Initial availability includes the US, UK, Canada, Ireland, France, Germany, Italy, Spain, Austria, Belgium, Australia, Sweden, Norway, Finland, and Denmark. Expansion to Mexico, India, and the United Arab Emirates is planned for later this year.

The launch campaign features global sports icons including World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes—proof that these are not just glasses, they are tools for champions.

Designed for Champions—and Everyone Else

Team Oakley athletes like J.R. Smith and Boo Johnson are already integrating the Oakley Meta HSTN into their training and competition. From filming key moments to accessing real-time data, they rely on these glasses to enhance both their performance and storytelling.

But this technology isn’t just for elite professionals. It’s for anyone looking to push boundaries, train smarter, and experience the world in a new way. Whether you’re climbing a peak, cycling to work, or simply walking the dog, these glasses provide an entirely new layer of interaction and insight.

Not Just Glasses. A Mindset.

This is not a step forward. It’s a leap. Oakley and Meta have reimagined what eyewear can be by fusing form, function, and artificial intelligence into a single, sleek product.

The Oakley Meta HSTN is not just about enhancing what you see—it’s about transforming how you live, move, and perform.

Because evolution takes centuries. And we don’t have that kind of patience.

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